Identity Impact Survey

The Identity Effect Report — a Ground-Breaking Quantitative Survey (PDF, 5MB)

Do you know what your organization’s IdentityIQ™ is? You should. It tells the story of the company’s current value-creating capacity in one simple number. Despite general agreement that a strong identity is a "good thing" for companies to have, there has been little concrete evidence to support this claim — until now. Here, we are pleased to present the results of the Identity Impact Survey — a 2,000 person study across five industries — that quantifies the extraordinary influence organizational and individual identity strength have on business results.

 

 

The Identity Effect Report press release (PDF, 116KB)

Here is the release which tells the story of the Identity Impact Survey in brief form — and what it means for companies as well as for the economy as a whole.

 

 

The Identity Effect Report question and answer guide (PDF, 124KB)

In this provocative Q&A session, Larry Ackerman, founder of The Identity Circle and author of The Identity Effect Report addresses issues about company identity — what it’s really about and why you can’t afford to ignore it — that cut to the heart of what makes some organizations succeed and others falter.