Identity Research

Our Impact Surveys are designed to help answer a crucial strategic challenge: The need to engage and retain vital talent in ways that turbo-boost business performance. The power of this groundbreaking survey derives from a set of universal facts:

• Creating proprietary value is the key to success for companies and people alike.


• Organizations and individuals with strong identities create more value because they are more focused, efficient, and productive.


• Employees who are personally aligned with the identity of their organization are more engaged because they understand exactly how their distinctive capacities contribute to the company’s growth.


• Companies create maximum value when the organization and its people both have a strong sense of identity, allowing them to align and apply their unique, value creating capacities.

Developed in partnership with a leading employee performance measurement firm, the Identity Impact Survey 1) clarifies identity strength in the company and its employees, 2) determines the degree of alignment between the two, 3) measures levels of employee engagement based on identity alignment, and 4) pinpoints opportunities to improve the value creation process.